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Mural Ampitheatre (1987), Northwest Folklife Archive

To create a visual identity that forms part of the brand experience for a festival. ​The Northwest Folklife Festival is a wide-reaching experience for people of all ages and cultural backgrounds present in the region. It is committed to celebrating the diversity ofNorthwestern communities and funded every year through donations. 

Adobe Illustrator
Adobe Indesign

 

I designed a new brand identity and logo for Folklife. By bringing a design experience to the festival goers I believe they will be more likely to make a donation. The new brand embraces the PNW region and emphasizes the values of Folklife while adding a brightness and fun-feel to the festival.

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Fisher Green Lawn (2003), Northwest Folklife Archive
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Hula Dancers (1972), Northwest Folklife Archive

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